• Ms List addressing the guests at the ceremony
Though they play a fundamental role as mothers and for that matter take very good care of their children, women credited for being industrious and carefully manage the little resources at their disposal in order to keep the family going.
In a bid to make women resourceful to enable them to contribute their quota to the progress of the family, Adamus Resources Limited in collaboration with the College of Beauty Arts and Entrepreneurship, recently launched a Women Empowerment (WE) Project at Aiyinase in Ellembelle District of the Western Region.
The project would benefit 100 women in the Ellembelle District including Anwia, TelekuBokazo, Kikam, Asanda, Nkroful, Salman, Akanzo and Akropong, aimed at equipping them with skills to be self -reliant, .
Beneficiaries would be trained in make -up artistry, hair technology, products formation, millinery and accessories for six months. The organisers have planned to enrol another batch of 100 women within the year.
Speaking at the launch, the Chief Executive of Adamus Resources Limited, MsAngela List, said the project would impact the lives of many people in the selected communities.
She stressed “It is our hope that such an investment in training and entrepreneurship programmes would impact Ghanaians. Majority of the wealthiest people across the globe are entrepreneurs because they’re able to identify and capitalise on industry’s demand.
“Today, the beauty industry is valued over $500 billion. Skills development is the easiest way to becoming an entrepreneur because it opens an avenue to train others to enable them to benefit from the revenue they generate and create better lives for themselves and their families,” she said.
She was happy that women had dominated the space in the ever-growing beauty industry and was optimistic that this would continue since men had restricted access to some industries.
“It is important for each person especially women to be self-reliant since the inequalities in the job market do not favour us. Acquiring skills that can be monetised is the first step towards self reliance,” she said.
She asked the participantsto be serious, ask the appropriate questions and make the right connections.
She commendedthe College of Beauty Arts and Entrepreneurship for the vision in establishing the project and was proud that Adamus resources was associated with it.
The CEO , College of Beauty Arts and Entrepreneurship, Ms Rebecca Donkor, said the institute had been accredited by the Commission of Technical and Vocational Education and Training (TVET) and could afford the women opportunity to study visual communication, digital media and social marketing and that the certificates would provide good prospects for the beneficia ries, and make them to become all -round women entrepreneurs.
The District Chief Executive ofEllembelle, KwasiBonzo, was hopeful that the training would benefit the trainees and called on men in the area to shun galanmsey and embrace a livelihood programme which would soon be introduced in the district.
From Clement Adzei Boye, Aiyinasie