The celebration of ‘Ashantifest’, a month-long festival organised by MTN Ghana for residents in the Ashanti Region has resumed after a long break.

The festival, which was put on hold following the outbreak of COVID 19, is an annual regional event created by the telecommunication network to bring the brand closer to the people while appreciating the loyalty of subscribers in the region.

Since its inception about eleven years ago, the company said various community improvement projects, sports and entertainment, as well as other life enriching initiatives have been brought to the doorsteps of several communities in the region.  

Activities planned for this year’s celebration comes with promotional offers for customers and community soccer (MTN Ashantifest Cup) which features twelve communities including: Asokore Mampong, Dichemso, Bantama and Asafo, Tech, Abrepo, Suame, Asokwa, Aboabo, Tafo, Fante New Town and Kotei Deduako.

Commenting on the festival, the General Manager for the Northern Sector Nii Adotey Mingle said the company continues to be a market leader because of the loyalty and support of the people in the region.

He said the annual festival was to “renew the commitment to deliver distinct customer experience and embark on community activities to brighten the lives of people in the region.”

Officials of the company, as part of the activities, recently paid a courtesy calls on the Ashanti Regional Minister and the Mayor of Kumasi.

A community forum at Effiduase, ‘Y’ello Care Staff Volunteering programme and an SME fair have also been outlined.

By Spectator Reporter