• Leadership of Bison in a photograph with some musicians who were present at the launch

Fast growing Ghanaian shipping and freight forwarding compa­ny, Bison Imperial Global Ship­ping and Logistics have announced their resolve to positively impact the entertainment industry.

The firm made this known during a press conference to unveil their investment in the creative space from 2023.

The Company disclosed that in the first quarter of the year, they intended to partner EM Production and Adanfopa Media in France for an Europe Tour (Finest Tour).

“Not limited to Europe, there would be an African tour with some Ghanaian artistes and other people in the creative space in the last quarter of the year” manager said.

Additionally, they indicated that Bison would be launching a non-gov­ernmental organisation, Foundation and Social Corporate Responsibility Projects in the second quarter of 2023.

According to them, the third quarter will see a seminar organised by Bison at a University in Ghana and other tertiary institutions and a support for underprivileged schools.

Touching on the decision to venture into the entertainment industry, Henry Raphael Kemausuor, the General Manager of Bison Im­perial Global Shipping and Logistics highlighted the role of the arts in socio-economic development.

“We have identified that the entertainment industry can change the ideology of a country. There are so much job creation opportunities in the entertainment sector and the government cannot do it alone . That is the reason why private sec­tor participation is essential in the promotion and investment in the entertainment industry to explore its hidden opportunities,” he noted.

As sponsors of the ‘Finest Tour’ by DJ ABK GH, Isaac Owusu Nyan­takyi Brempong, the Chief Execu­tive Officer (CEO) of Bison Imperial Global Shipping and Logistics said DJs are the first point of enter­tainment from all angels and also entertainment gives them a huge platform for visibility, global pen­etration and a very positive brand equity of every nation.

Also present at the press confer­ence were Mensah Emmanuel, the CEO of EM Production, Yaw Oppong Agyemang, the Head of Operations at Bison Imperial Global Shipping and Logistics, and Mr. Akwasi Boateng, the Public Relations Agent for Bison Imperial Global Shipping and Logistics.

Musicians Abochi and OV, to­gether with DJ ABK GH and MC Nana King were also present at the launch.

By Edem Mensah-Tsotorme