Leading Distributors of electronics and appliances in Ghana, Electroland Ghana Limited (EGL), has taken sole distribution of TCL appliances in Ghana. 

This was revealed in a strategic partnership announcement held on Saturday, September 23, at the EGL Head Office, located at Ring Road in Accra. 

Speaking at the ceremony, the Managing Director(MD) of EGL  Ghana, Nour  SEKLAOUI , welcomed TCL to their shops across the country.

He said TCL is in each and every region, covering the whole country in less than a month adding that the partnership is in line with their vision of becoming a preferred house of quality and world-class products.

Mr.  SEKLAOUI thanked the management for their support and timely approval of the partnership. 

The MD also announced that from this week,  new shops would be opened in  two-days intervals, in their quest to open 22 shops in Ghana in less than a month. 

He said very soon TCL will be in the various hypermarkets in the country. 

On his part, Country Manager of TCL, Stan Wu said, the TCL family believes that technology is designed to meet consumer needs and they (consumers)are now looking for new technologies to help them live more immersive, healthier, fashionable and more eco-conscious lives.

For this reason, he added, “We at TCL are evolving alongside our consumers, offering better products and services to meet their needs. You asked for more immersive viewing experiences, so we have introduced TCL 2K, 4K QLED and very soon, Mini LED TV, which are an excellent value for those who want high-quality, interactive home entertainment to enjoy and HDR movies, sports and games as part of of a connected and smart lifestyle with a wide range in all sizes. We are also the No.1 TV brand for 98-inch TVs and Google TVs worldwide.”

Mr.Stan Wu said beyond Televisions, TCL has also established itself as a major player in multiple consumer electronics categories including Air Conditioners, washing machines, refrigerators, sound bars and many more.

“I cannot leave this podium without calling out all the dedicated dealers across Ghana. We are ready to support you with branding, marketing and after-sales services with a partnership from EGL to ensure every Ghanaian gets access to our amazing products through you,” Stan Wu concluded.

The Marketing Manager for TCL, Dennis Fixon, also added that the partnership is to bring consumers closer to TCL products.

 ”TCL being the global top brand in the world partnered with electroland to bring all consumers the amazing product TCL has to offer. Our latest technology in terms of mini LED when it comes to viewing our latest technology when it comes to air and when it comes to sound so if you want to feel, look and listen, come to TCL in every electronics shop across Ghana,” he added

TCL has business in over 160 countries and regions, providing products and services to nearly 300 million users in the world.

The company has more than 130,000 employees and 32 manufacturing and processing bases throughout the world.

By Edem Mensah-Tsotorme