Guinness Ghana holds discussion on positive portrayal of women
Guinness Ghana Breweries PLC (GGBPLC) has held an expert panel discussion on women representation in the media, advertising and entertainment industry that sought to drive advocacy on the progressive portrayal of women.
The maiden discussion forms part of the progressive portrayal initiative by Guinness Ghana aimed at working with its key partners to be a driving force in its effort to accelerate and transform the advertising industry to be more representative, progressive and equal.
Prominent leaders and industry experts in the media, advertising and entertainment industry were brought together to reflect and spark conversations in the country that would avoid negative stereotypes and seek to depict positive and progressive portrayal of women.
The one-hour-30-minutes session themed: ‘Progressive Portrayal of Women in the Media, Advertising and Entertainment Industry’ attracted over 500 participants virtually.
Panellists discussed topics ranging from personal and professional experiences, weak representation of women among others, and made recommendations to shift the way women are portrayed.
The discussion featured Mesdame Suzanne Butah, Legal Director of Guinness Ghana, Akua Owusu-Nartey, Regional MD Ogilvy Africa, Kinorah Awini, CEO of Telande World, Lydia Forson, Award winning actress and Russel Eni, MD and Creative Director, Insel Communications. It was moderated by Nana Aba Anamoah, General Manager of GHone TV.
Ms. Suzanne Butah, Legal Director of Guinness Ghana was excited about the initiative. She said, the company in its bid to “promote inclusive environments and shape market leading policies,” would continue to lead such conversations.
“The [discussions] will hopefully encourage creation of work that is truly progressive in its depiction and portrayal of women in these identified industries. This goes a long way to deepen our commitment to ensuring inclusion and diversity which is our core mandate at Guinness Ghana.
“I believe this is a great opportunity for advertisers, media owners and entertainment players to come together as an industry and make a difference for the greater good,” she added.
The session ended with optimism that Ghanaians would lend their voices to help portray women in a progressive and positive manner.
By Spectator Reporter