Guinness has rolled out a new campaign in Ghana and across key markets in Africa dubbed ‘Black Shines Brightest’.

This is as a result of long and rich history in Africa following organic sales growth of its trademark of 32 per cent across the continent.

‘Black Shines Brightest’ is a new Pan African campaign celebrating the iconic black liquid enjoyed all over the continent for over a century.

This new campaign is inspired by the bold and unique black beer of Guinness stout and brings together passionate and creative individuals to celebrate the spirit of Guinness and its home across African markets.

These individuals who are part of the campaign include, Ghanaian choreographer, Incredible Zigi, who creates dance challenges that have gone viral around the world and Nigerian artiste, Fireboy who is also leading the way with his unique Afro-life musicFilmed on location in Africa and directed by Meji Alabi, who is famous for his work with a whole range of incredible artistes from Beyoncé and Davido through to Tiwa Savage and Wizkid.

Head of Beers, Heineken Portfolio and Guinness TradeMark at Guinness Ghana, Mr.Roland Ofori,said “the ambition of this exciting new campaign is to make Guinness the most magnetic brand in culture, by championing new talent and all those people making waves in culture.”

He added,“Guinness is a brand that shines brightest, and bar culture is part of its DNA.  These are the places where individuals come together not only to share an ice cold Guinness but also their ideas and energy.”