Beauty pageant aimed at promoting the tourism industry in the country, Miss Tourism Ghana has been launched to showcase the ‘Heart of Ghana.’

The event launched at the Tang Palace Hotel on Friday, May 29, brought together many stakeholders in the industry.

Speaking at the launch, the Director of Events and Operations at Miss Tourism Ghana, said this edition comes with a campaign to showcase Tourism as the “Heart Of Ghana” to inculcate in people the need to love and promote tourism in the country.

She said, “tourism is multi-sectorial which goes beyond travelling, and has chain of activities which contributes to economic development and at the end enhance the Gross Domestic Product (GDP)”.

Mrs.Brew-Hammond said the Miss Tourism Ghana vision was to inspire, motivate and inject in young women sense of ownership to embrace local community service as a major socio-economic opportunity.

She added that contestants over the years had participated in other international pageants and made Ghana proud.

According to her, they would start the selection processes leading to the main event, beginning with audition in May and June.

“The whole month of May is audition, then June 4 will be in Accra, then we show what the heart of Ghana is, the people, politics, entertainment, religion, culture and heritage among others,” she said.

The auditions would start on May 14, 2022 at Tamale, Ho and Cape Coast Max International Offices simultaneously followed by Bolgatanga Bombs Event Centre on May 21.

The audition would continue on May 28 at Takoradi and Kumasi Max International Offices, with the final one happening on June 4, at MJ Grand Hotel in Accra.

By Edem Mensah-Tsotorme