Point of View: Ghanaian artistes have knack for live band music amidst COVID-19
Necessity, they say, is the mother of invention, and clearly this is what has taken the Ghanaian music industry by storm in the midst of deadly coronavirus wreaking havoc around the world.
Since the outbreak of COVID-19 in Ghana, various measures have been taken by the government to help curb the spread of the virus. i.e ban on social gathering.
Though there has been some easing, it has not impacted the music scene significantly to open up for major concerts.
There is no denying the fact that concerts amongst other public events are the major sources of income for most Ghanaian artistes.
Due to the situation, there have not been a lot of events on the music scene, as artistes and their managements put in a lot of effort to change the status quo by shifting from the traditional concert model to charting new paths.
As the nation adjusts to the new reality of life, a number of artistes and bands are connecting with their fans on live streaming platforms, exhibiting their prowess and knack for live band music to help alleviate the uncertainty and fear instigated by the outbreak.
It is established that music is a powerful means of connecting people, and the joy even becomes intense when it is’ enjoyed live.
Performing without an audience is certainly a little awkward, however, these concerts were far from the normal miming the industry is noted for, as artistes have exhibited their prowess in live band music.
Many a time, Industry players complain of the lack of love for live band music among Ghanaian artistes.
The narrative has however, shifted in the wake of COVID-19, as the likes of, Samini, Stonebwoy, Shatta Wale, Wendy Shay, Edem, Eric Jeshrun, Joe Mettle, Akesse Brempong, Kelvyn Boy, M.anifest, Adina, Cina Soul, Efya, Wiyaala, Camidoh among others have rekindled hope in live band music in the country.
Clearly, the virtual concerts are shaping up to be part of their business portfolio, with the hope of generating healthy income and engaging a geographically dispersed base of core fans.
It is my hope that this new normal will positively impact the music industry when COVID-19 is defeated, because a vibrant music economy drives value for countries in several important ways.
It cannot be underestimated that it fuels job creation, economic growth, tourism development and artistic growth, and strengthens a country’s brand.
By Edem Mensah-Tsotorme