Strategic Communications Africa Ltd. (Stratcomm Africa), Ghana’s premier total communications agency in collaboration with internationally recognised luxury fashion house, Christie Brown, last Friday presented face masks to commercial drivers at the Kwame Nkrumah Circle bus terminal in Accra.

This donation done in partnership with “TroTro TV”, a public transport advertising platform, followed the surge in the reported cases of COVID-19 infections in the country.

Stratcomm Africa has been actively involved in the fight against COVID-19 since the outset of the pandemic.

Through its cartoon series, titled: “Koo, The COVID Prefect,” the company had endeavoured to educate Ghanaians on safety protocols and prevention guidelines.

Through its partnership with TroTro TV the cartoon series aired daily on the popular TroTro TV, in about 300 vehicles, reach thousands of commuters daily.

The production formed part of a larger campaign to facilitate among Ghanaians an understanding and appreciation of the severity of the virus and take necessary precautions to stay safe in everyday situations, such as using public transport or gathering in busy transit areas.

Stratcomm Africa said the distribution of masks to the commercial drivers was to reinforce the need for citizens to understand and practise behaviours that reduced the spread of COVID -19.

Presenting the face masks, Stratcomm Africa Business Development Manager, Kofi Baah-Boakye stressed the need for Ghanaians to remain vigilant in the fight against the disease.

“Stratcomm Africa will continue to use the communications excellence that it has come to be known for, to reach more people with this message. Our valued drivers have a critical role of conveying people from one destination to the other.

“We trust that in donating these face masks to drivers, they will be important vehicles through whom the message of Covid -19 prevention is conveyed and driven home to as many Ghanaians as possible. We must all buckle down on enforcing preventive measures to completely eradicate the virus from our society,” he noted.

Receiving the branded face masks, Mr. Samuel Quartei Quartey, Welfare Vice Chairman of the Kwame Nkrumah Circle Bus Terminal, expressed gratitude to Stratcomm Africa and its partners and admonished all drivers to enforce the strict wearing of face masks in their vehicles.

Dr. Gifty Quarshie-Ngissah of Midway Hospital, sensitised the gathering to COVID-19 prevention and safety protocols while the operations Manager of TroTro TV, Faustina Mensah also praised Stratcomm Africa and Christie Brown for the initiative.