BDSwiss Contestants

Crossmark Marketing on last Sat­urday, launched the third season of BDSwiss Ghana Students Most Beautiful beauty pageant in Accra.

According to the organisers, the winner would enjoy a fully-paid trip to South Africa, earn a cash prize of GHȻ10,000 and souvenirs from the sponsors with other attractive prizes for the second and third placed contestants.

The pageant aims at empowering students by using the competition to enhance social change.

As part of the grooming, the 23 ladies competing for the ultimate would undergo a photo challenge, cultural display, debate, mentorship training, talent show, fashion show, cooking competition, business pitch, in­dustrial tour, a celebration of Ghanaian heroes, social change campaign, road trip, and a house party.

After about two months, the contes­tants would converge on the National Theatre on April 27, 2024 for the grand finale.

Speaking at the launch in Accra, the former Chief Executive Officer (CEO) of Crossmark Marketing, Richmond Amofa Sarpong said, “What makes them stand out from other beauty pageants is the blend of education and career to change the face of pageantry in Ghana.”

“The goal is to make them know they are not just pursuing a degree or a career, but a representation of beauty pageant. Ours is career-based with the mix of education to change the face of pageantry and society,” he said.

He said, the contestants were stu­dents who want to cause social change with their unique Corporate Social Responsibilities.

 By Edem Mensah-Tsotorme