‘Build strategic business partnership for success’

‘Build strategic business partnership for success’

• Casandra (middle) with some guests after the summit

 Businessman, Prince Kofi Amoabeng, has advised entrepreneurs to inculcate the attitude of building strategic business partnership for the success of their firms.

According to him partner­ships has what it takes to push one’s business to another level and advised entrepreneurs to eschew the mentality of ventur­ing into business because they could earn excessive profit.

He noted that with collabo­ration, “You don’t always need people who are higher than you, you can go with people who are lower than you, but understand the value they bring on the table.”

He made these remarks w en speaking at The Money Hub Business Summit organised by Media Personality, Casandra, at the Accra City Hotel last Friday on the theme; ‘Building Strate­gic Business Partnerships.’

Mr Amoabeng said, “As living things all we have is time, when you are not born, you don’t have time, when you are dead, your time is finished, so when you are living time is all you have.”

 The businessman added that it was not for nothing to see businesses that save time and provide quality ones thrive.

He further advised young entrepreneurs not to imme­diately start their businesses with loans from financial institutions but seek financial support from friends and fam­ily first, before the banks.

For this, he called for hon­esty, high sense of integrity in dealing with family and other partners.

Ace Ghanaian musician and entrepreneur, Nana Kweku Okyere Duah, affec­tionately called TiC, shared his experience on partner­ship, revealing that most of the higher heights he achieved in his music ca­reer was through strategic collaborations and partner­ships.

He said the dream was to do music, he developed his unique style which could make him successful in Ghana and beyond.

With this, there was the need for an executive producer who would be a partner, and luckily, he got Abraham Ohene Djan to execute his dream.

He added that along the way, other partners came into the picture and by dint of strategic partner­ship, he was able to get other collaborations and become a top brand in Ghana and inter­nationally.

Additionally, he started Tic reserved Night Club in Kumasi, began selling chicken wings, opened a restaurant and now has over six branches across the country at Danso­man, Weija, Suhum, Kumasi, Konongo and Nsutem among others.

The musician encouraged them that there are opportu­nities for everyone by getting the right people.

Financial and Investment Analyst, Harrison Ahorgba, said partnership is the de­cision to share a load with another person, adding that with this, one needs to think about where he or she is going and who to partner.

The Rector of Bluecrest University College, Dr Sujith Jayaprakash, said digital skills are changing the dynamics of today, and charged entrepre­neurs to take advantage of technological solutions which are cost effective.

Software developer, Eugene Appertey, Business Coach, Stephen Essien championed the need for leadership and men­torship to serve as a guide to help young businesses survive the test of time. They called for the need to change from doing it alone, for more part­nerships to build each other, adding that partnership helps businesses move faster and farther.

Sandra Appertey, known in the media circles as Casandra organiser of the summit, ex­pressed her appreciation to all stakeholder and sponsors who made the event a success.

After the guest speakers, there was a panel discussion to address the various gaps in partnerships to serve as a guide to upcoming entrepreneurs.

By Edem Mensah-Tsotorme

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