Emma Walker hosts virtual tasting event for media personalities and influencers

Emma Walker hosts virtual tasting event for media personalities and influencers

Emma Walker, Johnnie Walker’s first female Master Blender has hosted a virtual tasting event for select media personalities and influencers on January, 24,2023.

The virtual session focused on the four single malt whiskies that make up the perfect blend of Johnnie Walker Black Label.

The Master Blender took participants of the Webinar through an interactive taste session for them to appreciate the taste of the dierent flavors that are blended to create the iconic taste of Black Label.

The participants were taken through a practical session where they were given clear directions on how to mix the four unique whiskies.

Emma Walker also shared her journey in the blending business with the guests detailing how she became the first female master blender for the world’s biggest whisky brand.

The guests were also allowed to interact with her by leaving questions and comments in the chat box which she responded to.

The virtual session was moderated by Julie Braham, the global brand director of Johnnie Walker, who also discussed the Scotch

whisky’s successes over the past 20 years and major plans and campaigns Johnnie Walker seeks to run.

Prior to the event, gift boxes including four sample bottles of the single malts used in the blending process and a bottle of Black Label were presented to the selected media personalities invited.

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