A child exploring the digital realm

In the fast-paced digital era, young individuals are deeply immersed in the vast and dynamic world of the inter¬net. As they constantly seek informa¬tion, entertainment, and social connec¬tions online, the importance of Media and Information Literacy (MIL) cannot be overstated.
However, amidst the addictive nature of new media, young people often over¬look their safety and privacy, leading to various challenges. This article sheds light on these challenges and emphasis¬es the role of algorithms in monitoring our online activities. Additionally, it provides essential tips on how to stay safe and responsible in the digital realm.
Challenges with the Use of New Media
The internet offers an overwhelming amount of information, and distinguish¬ing credible sources from misinforma¬tion or fake news poses a significant challenge for young users. Moreover, the free sharing of personal information on social media platforms has led to priva¬cy concerns, exposing young individuals to potential breaches and identity theft.
Online predators take advantage of the anonymity of the internet, posing serious threats to the safety of unsus¬pecting young users. The rise of cyber¬bullying on social media platforms also presents a worrying issue, negatively impacting the mental and emotional well-being of young people. Additional¬ly, algorithms that tailor content to indi¬vidual preferences create filter bubbles and echo chambers, limiting exposure to diverse perspectives and hindering the development of critical thinking skills.
The Monitoring of Users by Algo¬rithms
Online platforms rely on sophisticated algorithms to track user behaviour and preferences, customising the content they see. While the goal is to enhance user experience, the constant monitor¬ing raises valid concerns about privacy and data exploitation. This data pro¬filing can lead to targeted advertising or even the unauthorised sharing of personal information with third parties.
The lack of control over the content presented to users can result in infor¬mation overload and further entrench existing beliefs, contributing to societal polarisation. Moreover, the manipulation of content can be exploited to spread misinformation and propaganda, subtly influencing users’ opinions and deci¬sions.
Tips to Stay Safe Online
To navigate the digital landscape safely and responsibly, young individuals should adopt specific practices. Being mindful of personal information is cru¬cial, as oversharing on public platforms can lead to privacy breaches. Verifying sources before accepting information as accurate is essential to combat misin¬formation. Strengthening online secu¬rity through the use of strong, unique passwords and enabling two-factor authentication is a fundamental step in protecting accounts. Caution should be exercised when interacting with strangers online, especially when faced with requests for personal information or meeting in person. In case of en¬countering cyberbullying, reporting it to platform administrators or a trusted adult is necessary.
In summary, MIL play a pivotal role in empowering young people to navigate the digital world with confidence and safety. By being vigilant about their dig¬ital footprints and adopting safe online practices, they can harness the vast potential of new media while safeguard¬ing their personal well-being.
Emphasising critical thinking and re¬sponsible online behaviour equips them to make informed decisions, engage responsibly in the digital realm, and protect their privacy amidst the ev¬er-evolving landscape of new media.
Belinda Kweinorkor Quaynor
Student University of Media Arts and Communication- GIJ