From ‘face the wall’ to ‘white fufu’ …Folklore board, GTA to rebrand local dishes

From ‘face the wall’ to ‘white fufu’ …Folklore board, GTA to rebrand local dishes

A group picture of the participants

 The National Folklore Board (NFB) in collabo­ration with the Ghana Tourism Authority (GTA) is set to rename some Ghanaian local foods associated with derogatory names to enhance their appeal to both foreign and local consumers.

Prof. Gabriel Eshun, Tech­nical Advisor of the Ghana Tourism Development Project indicated that the move was a strategy to change the nar­rative and boost the tourism subsectors of the country.

He disclosed this to The Spectator on the sidelines of a workshop on tourism, arts and culture for selected Journal­ists towards the tourism pro­motion agenda in the country.

He said it was wrong for local healthy foods such as konkonte, a meal prepared with cassava flour to be called ‘face the wall’ or ‘Chris Brown’, and ‘Kofi broke man’ for roasted plantain among others, saying that as a na­tion, it was important to be innovative and creative when it came to names given to local foods.

According to him, such de­rogatory names connote pov­erty and must not be allowed to persist, explaining that, all manner of people including the rich and affluent in society enjoy eating such foods.

The board he said, would soon come up with suit­able names for local dishes, disclosing for example that, konkonte could be renamed as ‘white fufu’.

The training was the sec­ond in a series by the Ministry for Tourism, Arts and Culture to build capacity and encour­age the media to give much attention to the promotion of the tourism subsectors of Ghana.

The journalists were selected from Bono, Bono

 East, and Ahafo regions, rep­resenting the middle zone of the country.

They updated their knowl­edge on issues such as who a tourist is, what goes into tour­ism data, revenue landscape as well as better telling the tourism story among others.

The tourism ministry is aiming to generate $6 billion from 1.2 million tourism visi­tors annually.

The ministry sought to create more employment, for which various innovative and creative strategies were being developed to boost the sector.

 From Daniel Dzirasah, Kumasi

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