Ghana exhibited as preferred MICE destination at Meetings Africa in South Africa
The Ghana Tourism Authority has exhibited Ghana as a preferred MICE destination at this year’s 16th edition of Meeting Africa event held in South Africa.
MICE in tourism is an acronym which stands for Meetings, Incentives, Conferences, Exhibitions and Events.
‘Meetings Africa’ held from February 28 to March 2, is aimed at showcasing Africa as a premier business events destination that cares about its people and the natural environment.
South Africa’s Minister of Tourism, Ms. Lindiwe Nonceba Sisulu, paid a surprise visit to the Ghana stand and expressed her delight seeing Ghana at the Conference and Exhibition for the first time.
She was full of praise for the Ghanaian delegation and commended the stand the display of the country’s beautiful Kente and Chocolate as well as showcase of Ghana as a preferred MICE destination in the West Africa.
It would be recalled that the Ghana Tourism Authority, under the leadership of the Chief Executive Officer (CEO), Mr. Akwasi Agyeman resolved to put Ghana on the international stage through the Authority’s MICE Division in order to push more conferences, events, meetings, etc to the West African nation
The Ghana delegation was led by Ms. Betty Kobi, Director of MICE and accompanied by Mr. Kofi Atta Kakra Kusi, Deputy Head of Corporate Affairs as well as Ms. Rhodaline Boakye, an Officer at the MICE Secretariat of the Ghana Tourism Authority.
Ms. Betty Kobi indicated to Ms.Nonceba the need for the African continent to bounce back in terms of MICE in order to create a conducive environment for recovery through concerted and coordinated efforts.
She stated that business tourism was critical tool for economic growth in Africa and that with continuing infrastructure upgrades, improved air connectivity, improved visa facilitation and unique cultural tourism assets, one could strongly argue that Africa was ready for business/MICE tourism growth.
The Deputy Head of Corporate Affairs at the Ghana Tourism Authority Mr. Kofi Atta Kakra Kusi, also indicated that most African countries were committed to pragmatic approaches in developing their MICE tourism industry to diversify their tourism economies through public-private partnerships.
He noted that the MICE masterclass held at Meetings Africa 2022, offered capacity building and coaching programmes in business tourism and MICE product development to participants on the theme, “Forging the Power of a Common Purpose through Inspirational Solutions.”
Participating countries were full of commitment and resolved nations to revive the Tourism, Hospitality and MICE of their various economies through effective innovation, collaboration and networkingin their respective nations.