Accra was painted pink on Wednesday, May 24, 2023, when media personalities, influencers, and industry players were given an awesome treat at a glamorous soirée for Gordon’s Pink Spirit Drink at Pearly Gate Gardens in East Legon.

With an eclectic live-band display coupled with electrifying DJ sets, patrons had a good time, as they got enlightened about the natural sweetness of raspberries and strawberries, combined with the crisp freshness of juniper to produce Gordon’s Pink Spirit Drink.

Speaking at the launch, the Marketing and Innovation Director at Guinness Ghana, Estella Muzito, said this new brand was introduced taking their customers into account, and was optimistic it would be enjoyed by all and sundry.

She said one of the things they pride themselves with at Guinness is innovation, providing customers with excitement, is what has led to the birth berry spirit drink.

She expressed appreciation to the media, influencers, staff of Guinness Ghana, and other stakeholders for making the soiree a success.

Estella Muzito also urged each and everyone at the launch to try it and share the experience with friends and family.

On his part, the Marketing Manager, Innovations at Guinness Ghana Michael Acheampong said, consumers are always at the heart of what they do, and for this reason, they conducted research into what they could bring up to bridge a gap for their customers.

Thankfully, he said, Ghanaians have accepted their new product and they appreciate it.

He added that the drink inspires boldness and how people could do things differently in wherever they find themselves.

At the end, almost everyone at the event had a taste of Gordon’s Pink Spirit Drink and laced with good music.