Okbell Majdoub – transforming local jute bags into fashionable products

Okbell Majdoub – transforming local jute bags into fashionable products

Has someone ever considered wearing an outfit and accessories made from recycled jute sacks?  Well, that is what Madam Okbell Majdoub and her company, J’Karta, stand for.

She and her production team had spent the last one-and-half-years collecting jute sacks and transforming them into fashionable products such as bags, shoes, purses, slippers and shirts for men and women.

Madam Majdoub, interacting with The Spectator recently, said there had been positive response to the products in Ghana and other African and European countries.

She said that the company had so far left its footprints in Ivory Coast, Liberia, the United Kingdom, as efforts were being made to gain more local and international recognition through their quality products.

She indicated that, her outfit had embraced the concept of “sustainable fashion” where clothing was designed and manufactured in an environmentally friendly manner.

Madam Majdoub noted that J’Karta, in 2021 and beyond, was focusing on new and “functional designs” to meet the growing demand of clients.

“We are not just producing because we have to use recycled products. We are ensuring that standards are met to make the consumers feel comfortable while wearing our finished product.”

She admitted that procuring the jute sacks was quite tedious but it could be made easier when more private entities ventured into the manufacturing of such sucks.

Touching on the production processes, the Chief Executive Officer explained that the team relied on quality jute sacks and did adequate sorting to determine the type of product that would be ideal for use.

“The process may be challenging but our prices are not determined by what we do. Our products are affordable and we are looking forward to producing the best and help promote Made-in-Ghana products,” she added.

Madam Majdoub said that she was opened to collaboration from government and non-governmental agencies, to help create employment and develop the skills of local artisans to meet international standards.

By Ernest Nutsugah

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