Parliament passes Chartered Institute of Marketing, Ghana bill

 Parliament has passed the Chartered Institute of Marketing, Ghana bill, 2019 into law to help regulate the practice of marketing in the country. 

 A statement issued by the Chartered Institute of Marketing, Ghana (CIMG) said the bill was passed into law last Thursday after the third reading.

“The passage of this bill is very significant and an important landmark in the history of CIMG. CIMG has been pursuing this bill for the last two decades, starting from the era of President John Agyekum Kufuor.   The bill, has therefore, gone through all subsequent administrations without any success until now,” the statement read.

As part of the procedure for the bill to become law, parliament is expected to transmit the approved bill to the President of the Republic of Ghana, Nana Addo Dankwa Akufo-Addo for his assent.

 The bill will then become operational after Gazette notification.

Commenting on the passage, the National President of CIMG, Dr Daniel Kasser Tee, said, “The eventual passage of the bill brings a huge relief to marketers, as CIMG will now have the requisite legal backing to set standards for the practice of marketing and regulate the practice of the marketing profession in Ghana.”

The bill, he said also empowered CIMG to provide education and training, and conduct professional examinations locally, thereby, saving the nation huge sums of foreign exchange through the payment of membership dues and examination fees to external marketing bodies.

“It is now our turn to demonstrate how beneficial the passage of this bill is to professional marketers, student marketers and mother Ghana. We, therefore, eagerly await the signing into law of this approved bill by President Nana Addo Dankwa Akufo-Addo,” he said.

On his part, the Executive Director and Chief Executive Officer of CIMG, Mr Kwabena Akuamoah Agyekum, expressed excitement at the news, indicating that the Governing Council, management and staff of CIMG were equally elated.

He called on all members of the CIMG, to contribute their quota, by putting all hands on deck to deepen the practice of marketing in ways that would positively impact businesses, households and the Ghanaian society at large.

Source: Ghanaian Times

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