Ghanaian Television personality, Deloris Frimpong Manso, Affectionately called Delay was on Wednesday, November 22, 2023 named Brand Ambassador for the new Midea Smart Unicooler Air Condition brand.

The deal will see Delay become the lead influencer for the Midea range of Air Conditions.

Speaking at the launch which took place at the Headquarters of Electroland Ghana Premium Room at Spintex in Accra, the  Marketing and Media Relations Manager, Adiza Kuburah Ibrahim said the choice of Delay was a result of her capacity to create awareness and the strategic positioning of her brand.

She said any brand that associates with Delay gets the needed results, and for that reason, the team settled on her as an influencer for the new product.

Adiza Kuburah added that the introduction of the range of Air Condition comes with a Corporate Social Responsibility arm to give back to society.

The Sales Manager of Electroland Ghana Limited,  Vincent Azan-Gbiok, said this is a ground-breaking technology which is not available on the Ghanaian market, adding that the Unicool game-changing Air Condition is designed to provide a comfortable and efficient cooling experience while emphasising energy efficiency and silent operation.

He said those who are fed up with frequent power outages, high electricity costs, and low power of generators will find solace in the new smart Midea Air Condition.

“Talking about the key functions of the Unicool Air Condition, he said it has better flexibility and durability compared to others. It gives you the ability to regulate your air condition regarding consumption of power,” she added.

On her part, Delay expressed her appreciation to Midea for choosing her as a Brand Ambassador for the Midea Unicool  Air Condition.

 She said the Air Condition is a smart one which meets all the current technological needs, adding that she has experienced it as an ambassador.

Delay announced a #Unicoolsalesstockchallenge where interested individuals are required to record a minute sales talk video highlighting the special characteristic of Unicool.

She noted that the said video is to be  posted on their social media platforms, tag her and Midea with the hashtag.

The Brand Ambassador said the three lucky winners would be flown to Dubai together with her on an all-expenses-paid trip for five days.

The challenge runs from now till Christmas.

By Edem Mensah-Tsotorme