Ghana’s leading total beverage company Guinness Ghana has announced the launch of Gordon’s Pink berry, a pink flavoured spirit drink with the sweetness of raspberries. 

Gordon’s Pink berry was launched during this year’s Shades of Love concert by Akwaboah  in Kumasi last saturday. 

This  addition to Gordon’s range offers a delicate fruity sweetness of pink berries combined with the crisp freshness of juniper.

According to Guinness Ghana, Gordon’s Pink berry is a response to the growing demand for light and versatile spirits among young Ghanaians looking for quality and substance in their drink choices.

Commenting on the launch of Gordon’s Pink berry flavoured spirit drink, James Boakye Sarfo, Commercial Director at Guinness Ghana, said: “We understand that the colour pink has been associated with femininity, but with Gordon’s Pink Berry, we wanted to challenge that notion and offer a new take on the colour.” 

He further added “We believe that pink is a colour that transcends gender. Gordon’s Pink berry is for progressive and open-minded individuals who believe pink is bold, sweet, friendly and inviting. To this end, we are encouraging Ghanaians to #PinkDifferently.”

Michael Acheampong, the Marketing Manager, Innovations at Guinness Ghana said: “We are thrilled to launch Gordon’s Pink berry and bring a refreshingly vibrant, playful and stylish world of pink to Ghanaians.”

The lush launch event saw a myriad of celebrities, influencers and consumers coming together to celebrate the newest addition to the Guinness Ghana family of beverages.