In order to reach a wider market and enhance income generation, women in business have been encouraged to explore the positive aspect of social media to market their products and services.

Although the social media had been exploited by some women to market negativity and defame the female gender through the promotion of nudes and promiscuity, Nana AdwoaKwegyirAggrey, Event Director at the Women’s Expo Ghana believe, businesses could harness the same medium to sell their businesses to the outside world.

The Director made this known at the first regional road show of the Women’s Expo at Wa in the Upper West Region where female business owners were given the opportunity to parade their products and services at a venue for marketing to residents.

Women’s Expo Ghana is the go-to consumer engagement and sales platform for women entrepreneurs and businesses that market product and services targeted at women and provides a cost-effective platform for both emerging and established women entrepreneurs to promote their businesses and create visibility for themselves.

Since its inception in October 2015, the Women’s Expo Ghana has hosted over 500 exhibitors and over 10,000 visitors and with the quest to expand its frontiers, was embarking on regional road shows across the country with the first  in the Upper West Region.

Speaking on the theme “DgitALL: Innovation and Technology for Gender Equality,” MsKwegyir-Aggrey said technology was a driving force in today’s business world and it was used innovatively to expand businesses hence the need for women to embrace the platform to enhance their businesses.

“Everything we do now involves a bit of technology and as women entrepreneurs or businesswomen, it is important we are conversant with the basics of technology to conduct our day to day activities such as bank and payment transactions, researching and learning to improve upon our businesses”, she said.

She encouraged women entrepreneurs in the region to weather the storm and grow their businesses in order to engage many more younger women for enhanced livelihoods.

Adding his voice, the Chief Director at the Regional Coordinating Council, Mr Peter Maala said bringing women and other marginalised groups into technology would help creative solutions that metthe needs of women.

The four-day programme was used to interact with stakeholders in digital marketing for more awareness creation as well as health screening and education on reproductive health and responsible sexual behaviours.

From Lydia Darlington Fordjour, Wa